James Allen Vs. Blue Nile: A Look at 2 Different Vendors

When searching for the best stone for the best price, you are likely to encounter many different retailers on the way. If you choose to buy online, you will have even more options.

Blue Nile: Background

Blue Nile also boasts a massive collection of gems sold online. Their website is fairly simple to navigate, and they have a focus on reasonably estimated diamonds. You can also construct your own ring with this company. Each stone is looked over by trusted professionals for value, and ethical diamond practices have been implemented here, as well.

They have much information available about the 4 C’s to aid in your stone buying decision, and they display their prices in a convenient chart. They have a blog with extra information and stories, as well, making it the perfect site for those that love to research before committing to a purchase. This retailer has worked hard to become a leading diamond source in the world.

How Are They Alike?

Both companies claim to be the best in the business. Both have also been backed by Forbes in the past, as well as other reputable companies. They each include an extremely large option list when choosing a gem. These companies hold to the same moral standards and are concerned about clients being happy with their purchase. So, there are many good things that they have in common.

How are they different?

With so many similarities, how are you supposed to make a decision about where to buy the perfect ring or gem? It depends what you are looking for. The James Allen site contains 360 degree photographs of all of their rings, so you can see every detail. Website navigation is also a little simpler with this company; you can easily find what you are wanting and view it. A great selection for every buyer, no matter your price, is offered here.

However, Blue Nile has its place. Although it might not be as catchy on its website, this organization has a lot of material available to help you find the right product. They want to educate their clients, and their site proves that with its helpful articles and tips. If you want to know exactly what you are getting, but also want to pay a small amount, they have great deals. This is definitely a great site for budget engagements or collectors.

jamesallen or bluenile

What do others think?

Some are saying that although Blue Nile is usually considered cheap, they have found a better buy with James Allen. Again, a lot of this comes down to what cut you are looking for, with what type of clarity, within what price range. James Allen is quite popular as of late, and many have decided that it is their site of choice. People enjoy the way they can view images on the website and see every facet (pun intended) before purchase.

However, many are also convinced that Blue Nile is a great option. They do have one of the larger diamond indexes in the business. You can be assured of choices when you go with this company. But some have been disappointed with the lack of viewing available for gems before paying.

Why online?

It’s a question that has been asked many times, with mixed results. Why choose to buy a stone over the internet instead of in a regular jewelry store? The thoughts on this can vary based on the individual. One of the reasons is that the selection is overall better online. Companies have either a larger supply or can acquire diamonds quickly, resulting in more stones to choose from. You also get more options for companies to buy from. Depending on where you live, stores might be limited.

But over the computer, you can search a million retailers. And last, some just don’t want the hassle of ordering from a physical store. You have to go in and out a few times, find the right fit, speak with the jeweler, try things on, etc. There are those who would prefer to skip that process and go directly to ordering. Going through the internet may well be the way of the future, and it is already becoming much more common than shopping in a physical location. Online retailers are only growing in the world today, and these new types of companies show no signs of slowing down.

where to buy diamond rings

What’s the better option?

This is really a choice that each buyer needs to make for themselves. You have seen here the pros and cons of James Allen and Blue Nile. You have heard from other potential purchasers about their needs and thoughts on the industries. Now it’s time for you to decide which will best suit your needs. Here’s how:

First, take some time to think through what you want to buy. Do you need loose diamonds or an engagement ring? Perhaps you need another piece of jewelry entirely. Then consider what type of quality you want in the stone. Learn the processes to determining a great diamond. Do some research and write down your finds.

Next, ask yourself what type of customer you are. Are you someone who needs to see everything before purchasing? Go with James Allen. Do you do better with numbers and graphs? Try Blue Nile. Know what will make an exceptional customer service experience for you.

Last, check out the websites. Spend some time on each if you still aren’t sure about your preferences. Search for that perfect stone for as long as it takes, and don’t be afraid to ask lots of questions. As leaders in the retail world of online diamonds, one of these excellent businesses is sure to have exactly what you are looking for.


Take the time to consider your buying motives, how you want to shop, and what type of stone or jewelry will be the best option for you. Then know that each of these reputable businesses will go to great lengths to ensure your happiness with your purchase. They are committed, trustworthy companies dedicated to the betterment of the diamond selling industry. It can be assumed that you will be so satisfied with your gem that you will want to shop your preferred vendor again and again.

So, there you have it. Online retailers are a great idea because of the vast options available and the way you can view a million stones from the comfort of your own home. It is a fast – growing network that is sure to be around for many years to come.


James Allen vs Blue Nile – Which is the Better Vendor? – https://beyond4cs.com/reviews/james-allen-vs-blue-nile/